Packaging
Agapi & Kafes
Agapi & Kafe is a Greek love–inspired coffee shop that blends the romance of ancient mythology with the warmth of modern café culture. Rooted in the story of Aphrodite and the rich traditions of Cyprus, the brand creates an immersive experience where coffee, culture, and connection come together. Through thoughtfully crafted drinks, myth-inspired design, and a strong sense of hospitality, Agapi & Kafe transforms everyday rituals into meaningful moments, inviting guests to slow down, savor, and share in the beauty of love and storytelling.
Year
2025
Client
Agapi & Kafes
The Challenge
I was given the freedom to choose any type of product or problem so long as I could create an in-depth campaign promoting the product or addressing the problem. We were tasked with creating a fully thought-out advertisement campaign that spans platforms.
The Solution
I chose to go outside what I would normally do and use super fun and expressive patterns and colors. I also wanted to incorporate my new found love for fun socks so I made KaleidoSox. This ad campaign highlights KaleidoSox as a bold, funky, postmodern brand that redefines what it means to "match." Through vibrant visuals, surreal juxtapositions, and community-driven engagement, the campaign will position socks as wearable art for everyday rebels.
Design Choices
Generous margins and white space to create a sense of calm
Large, impactful imagery that celebrates natural beauty
Elegant serif headers paired with clean body copy
Subtle drop caps and ornamental details for visual interest
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allie armstrong
Creating thoughtful designs that celebrate the beauty of slow living and natural elegance.
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Portland, Oregon
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