Packaging
Absurd
Absurd is a postmodern soda brand that reimagines everyday flavors through unexpected yet drinkable combinations. Blending playful experimentation with familiar tastes, the brand delivers sodas that are both strange and approachable.
The Challenge
The original Challenge was to create a 4-pack of ginger ale for a specific art movement. The movement I was given was Post-Modernism. We were given the freedom to choose the Name, colors, and overall design as long as I matched the movement you were assigned. After the final project was over, I made some revisions.
The Solution
Originally, I created a pop art-inspired ginger ale 4-pack packaging and bottle labels, but after the project was over, I could see how I could’ve improved the concept. The original absurd changed to a weird soda combination drink. Illustrated but weird flavor combos like
Design Choices
Generous margins and white space to create a sense of calm
Large, impactful imagery that celebrates natural beauty
Elegant serif headers paired with clean body copy
Subtle drop caps and ornamental details for visual interest
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Year
2024
Client
Absurd
allie armstrong
Creating thoughtful designs that celebrate the beauty of slow living and natural elegance.
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alliecarmstrong24@gmail.com
Portland, Oregon
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